Is CRM clienteling?

 Is Clienteling Just Another CRM?

Description: In this episode of Clienteling Unveiled, host Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss the differences between clienteling and traditional CRM systems. Discover why clienteling is more than just managing customer data—it's about creating personalized, high-touch experiences that foster loyalty and drive sales. Tune in to learn how luxury brands can leverage clienteling to stand out in a competitive market.

BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.

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Transcript

Welcome back to Clienteling Unveiled! I’m your host, Katie Tame, and today we’re tackling a big question: Is clienteling just another CRM? To help us explore this, we have Meiling Fournier, VP of Sales at BSPK, joining us today. Welcome, Meiling!

Thanks, Katie! Excited to be here.

So, Meiling, CRMs have been the backbone of customer relationship management for years. But with the rise of clienteling, we’re seeing a shift in how brands interact with customers. Can you explain the key differences between a traditional CRM and a clienteling platform?

 Absolutely, Katie. While CRMs are great at managing customer data and automating tasks, clienteling takes it a step further by focusing on personalization. It’s about using that data to create meaningful, one-on-one interactions that truly resonate with customers. For example, with clienteling, sales associates can access a customer’s complete profile—preferences, past purchases, even important life events—and use that information to deliver tailored experiences.

That’s a game-changer, especially in the luxury market where personalization is everything. So, why should brands consider moving beyond CRM and investing in a clienteling solution?

The luxury market is all about creating emotional connections. Clienteling helps brands do this by facilitating proactive, personalized engagement across all touchpoints, whether online or in-store. This not only enhances customer loyalty but also drives higher sales and deeper insights into customer behavior. In 2024, standing out means offering more than just a product—it’s about delivering an experience.

That’s such an important point. Thank you, Meiling, for breaking it down for us. For our listeners, if you’re looking to elevate your brand’s customer engagement, clienteling might be the solution you’ve been searching for.

My pleasure, Katie. Thanks for having me.

And thank you all for tuning in! Don’t forget to subscribe to Clienteling Unveiled for more insights into how to stay ahead in luxury retail. Until next time, keep clienteling and happy selling.